Our Story
You are what you eat ”. We all know this, but often fail to live by it due to our eating habits. Meals sustain us, while snacks keep us going. However, snacking usually means reaching for fried, sugary, ultra-processed treats. Our founder, Vaibhav Jain, a lifelong snacking enthusiast, was dismayed by the lack of healthy options that truly satisfied his taste buds while aligning with his commitment to well-being.
Frustrated with overly processed snacks, Vaibhav embarked on a quest to find a better alternative—one that was natural, nutritious, and free from synthetic chemicals. After extensive research and experimentation, he discovered the transformative power of new-age technology like freeze drying. With this newfound solution, he set out to offer a healthy line of products. He envisioned a company where health-conscious individuals could indulge in snacks that were both delicious and novel in taste. This vision is embodied by Freeter.
